MEDIA MAVERICK
CONSULTING

MEDIA MAVERICK CONSULTING

"PERCEPTION IS REALITY"

Carlito Sheik
Media Maverick Consulting

I am a media executive with over 24 years’ experience having worked in radio broadcasting sector for various commercial and public brands. I cut my teeth in broadcasting on campus radio at Wits University (Voice of Wits) on YFM 99.2 South Africa's first youth regional commercial radio station in 1997. I have worked for YFM, Kaya FM, Lotus FM, 5FM, Radio 2000 holding various positions such as on air presenter, producer, Programming Manager, Station Manager, Head of SABC Digital Media

Strategy and General Manager of SABC Radio (19 Radio Stations). My bigger achievement was the 2007 turn around of R2000 and being recognized by FIFA for my work and contribution in media broadcasting towards the successful coverage of the FIFA Soccer World Cup 2010 tournament in South Africa. In 2017 I led a South African “Youth in Coding Hackathon” (Combating Cyber Crime organized by the UNO and DOHA Government delegation in partnership with NGO Africa Teen Geeks, Department of Basic Education and the SABC) to San Francisco, USA held at the Symantec and Google Head offices. I have graduated top of my class SABC Leadership Development Programme (2016) and obtained an MBA (2018) from Regenesys Business School (specialization: Mergers and Acquisitions, International Management with my thesis based on “Strategy, not Technology, Drives Digital Transformation – it was a South African media study.

In 2019 I created Media Maverick Consultanting (MMC) a strategy consulting enterprise that specialises in media, entertainment and technology. I have graduated top of my class SABC Leadership Development Programme (2016) and obtained an MBA (2018) from Regenesys Business School (specialization: Mergers and Acquisitions, International Management with my thesis based on “Strategy, not Technology, Drives Digital Transformation – it was a South African media study.

I also recently received ‘The Most Influential Men of the Year Award 2019 – South Africa – KZN Region.

As a company ….

Media Maverick Consultancy (Pty) Ltd is a proudly South African BBBE Level 1 registered company which operates in the media communications and marketing landscape with the mission of creating unique experiences, events and targeted messaging in a clustered fragmented media environment. The head of operations is based in KwaZulu Natal the warmest place to be in South Africa and the heart of creative talent.

Key Activities:

As a media, technology and business strategy business we understand the world of communication, technology marketing, research, design thinking and how vital it is to develop unique targeted solutions for our clients who range from government agencies, advertising agencies, media buyers, entertainment firms, NGO’s, community media, online digital startups, film producers, IPTV, OTT Players, broadcast television, publishers and the music industry.

TECHNOLOGY ASSOCIATES

MEDIA MAVERICK
CONSULTING

CARL SHEIK

081 796 6878
carlito@maverickconsulting.co.za
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